People,
In a not so rare moment of extreme vanity, I spent a good portion of last night watching the ABC Family Channel in hopes of hearing the promo they're running featuring our music. I caught most of an episode of Seventh Heaven (unintentionally hilarious and featuring the lovely Jessica Biel), a huge chunk of The Sandlot (actually pretty good as far as movies about baseball and dogs go) and a solid hour of Whose Line is it Anyway? (too frequently it's Wayne Brady's).
Anyway, in the course of my viewing I saw the ad. In the commercial Nice to See You is played as images of the Gilmore Girls and other ABC-company related hits fly by. It was pretty god damn cool.
It's funny how outdated the question "when did you first hear yourself on the radio?" has become. It used to be that radio was all there was and so it was the be-all-end-all of how you knew you were successful. But now, there are so many alternative (major and minor) outlets to get your music heard that it becomes tough to know when to have that epiphany of "holy shit, I made it! I'm the real deal!" I mean, I've heard us on the radio and the internet and on compilations, but they've all been relatively minor things and so it was hard to appreciate them as being important.
But last night was my epiphany folks. It hit me halfway through the first time I saw the ad (yes, I stuck around to see it twice) that we had been paid a not insubstantial amount of money by a major corporation so that they could have the right to use our music to promote their product. They, in fact, think that tying their fall lineup to our music will help make it more successful. Wha? Don't they know that we're just four assholes who practice in a basement and are complete frauds? I guess not.
Dag, I feel almost like a real boy.